Gentec Takes its Customer Service to the Next Level with an Updated B2B Website Featuring a New Design, Enhanced Content, and Improved Functionality

Gentec International is pleased to announce the launch of its updated B2B website (www.gentecdirect.com). The new design is evident right from the home page, with its sleek new look and simple, intuitive navigation to all product divisions, brands, and other important tools. More than just a cosmetic update, however, the new userfriendly site features additional content and improved functionality, making it significantly easier to navigate and find information about the products and services Gentec offers. In addition to the many new features this site shares with the recently updated Gentec consumer website at www.gentec-intl.com, several other improvements have been made to the functionality of the B2B site in an ongoing effort to make doing business with Gentec easier and more efficient than ever. The new Quick Order page offers a fast and easy way to place your order. Credit card customers can now securely place orders online. And the site now provides customers with comprehensive information for all online orders, including email notifications with shipment tracking numbers. Clearance listings have been made more concise and user-friendly to help customers take advantage of special offers. Online shopping sessions will remain active for one hour after inactivity before timing out, and items saved in an open order will remain in the cart for 48 hours, allowing the session to be continued at later time. And, to ensure easy customer access to the site, a new quick-recovery system has been implemented to promptly provide forgotten passwords without a processing delay. The many new features added to the consumer site will also improve the functionality of the B2B site. Of particular note is the search field, which has been completely reprogrammed to significantly improve advanced searches by brand, model, or keywords. Results pages feature a new, simpler layout with user-selectable fields in the sidebar that allow refinements to the search parameters. And searching by brand not only results in a comprehensive product listing, it also provides additional information specific to each brand, including manuals, videos, warranty information, product photos and other marketing and support materials. Product information is also available in the online product guides. Whether you search by specific item or by brand, a complete product guide can be downloaded or printed. The dynamic nature of the product guide engine means the product listing is always up to date. As Canada’s leading accessory supplier, we have included a useful tool to help visitors find the right accessories for their devices. The Accessory Finder will help locate everything on our site that will work with a particular device, whether it’s a battery for a digital camera or a case for a mobile phone. The site content has also been expanded to offer more information about Gentec and all of its products and services. It’s now easier than ever to keep up to date on corporate news, awards and reviews, featured products and brands, and other information about Gentec in new sections that include press releases, media reviews, videos, and product brochures. And all the new content can be shared using the social networking links, including Facebook and Twitter.